The advent of technologies like Apache Spark and Amazon Machine Learning democratize predictive and real-time analytics previously only available to data scientists.  47Lining developed a solution for a consumer site including content recommendations and customer churn prediction with 71% accuracy.  We fused their logs with 3rd party zip code demographics and social media sentiment.

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These predictive capabilities enabled our customer to create a “sticky” “conversation with their customers” through relevant offers for consumer retention.